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Graphic design — the accessible visual presentation of information and materials — has an invaluable role in communicating health messages that has yet to be fully appreciated by the NHS, asserts Deborah Szebeko. In this article she describes two health‐related projects where design for communication has played a central role: a community development project to promote healthy eating in an area of high deprivation, and a web‐based system for patients to map their emotional journeys alongside their care pathways and contribute feedback that can be used to improve service planning and delivery.